The sessions went so well that Morali asked Willis to front the group, which adopted campy archetypes of masculinity — cop, cowboy and construction worker among them — in their stage costumes.
—
Los Angeles Times,
Los Angeles Times,
1 July 2026
One of the leading ones - Ignite Next - fronted by co-founders Markus Bohl (CEO) and Alois Eder (CTO) has a colorful backstory of its own.
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